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DTSTART;VALUE=DATE:20161005
DTEND;VALUE=DATE:20161207
DTSTAMP:20260413T132252
CREATED:20160411T181856Z
LAST-MODIFIED:20160411T181856Z
UID:291-1475625600-1481068799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-7/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Growth
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DTSTART;VALUE=DATE:20161010
DTEND;VALUE=DATE:20161012
DTSTAMP:20260413T132252
CREATED:20160412T104234Z
LAST-MODIFIED:20160412T104234Z
UID:303-1476057600-1476230399@www.allumno.com
SUMMARY:Unleashing the Power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-7/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Insights
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