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DTSTART:20161030T010000
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DTSTART;VALUE=DATE:20161005
DTEND;VALUE=DATE:20161207
DTSTAMP:20260413T133709
CREATED:20160411T181856Z
LAST-MODIFIED:20160411T181856Z
UID:291-1475625600-1481068799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-7/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Growth
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DTSTART;VALUE=DATE:20161020
DTEND;VALUE=DATE:20161022
DTSTAMP:20260413T133709
CREATED:20160412T121123Z
LAST-MODIFIED:20160412T121123Z
UID:333-1476921600-1477094399@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-7/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Value Management
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