BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Allumno - ECPv6.5.1.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.allumno.com
X-WR-CALDESC:Events for Allumno
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20160327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20161030T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161005
DTEND;VALUE=DATE:20161207
DTSTAMP:20260413T120450
CREATED:20160411T181856Z
LAST-MODIFIED:20160411T181856Z
UID:291-1475625600-1481068799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-7/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161101
DTEND;VALUE=DATE:20161103
DTSTAMP:20260413T120450
CREATED:20160411T155054Z
LAST-MODIFIED:20160411T155054Z
UID:282-1477958400-1478131199@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing-7/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
END:VCALENDAR