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DTSTART;VALUE=DATE:20161005
DTEND;VALUE=DATE:20161207
DTSTAMP:20260413T122253
CREATED:20160411T181856Z
LAST-MODIFIED:20160411T181856Z
UID:291-1475625600-1481068799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-7/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Growth
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DTSTART;VALUE=DATE:20161114
DTEND;VALUE=DATE:20161116
DTSTAMP:20260413T122253
CREATED:20160412T115304Z
LAST-MODIFIED:20160425T151955Z
UID:324-1479081600-1479254399@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what innovation is\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-8/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Insights
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