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DTSTART;VALUE=DATE:20161005
DTEND;VALUE=DATE:20161207
DTSTAMP:20260413T120254
CREATED:20160411T181856Z
LAST-MODIFIED:20160411T181856Z
UID:291-1475625600-1481068799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-7/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Growth
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DTSTART;VALUE=DATE:20161124
DTEND;VALUE=DATE:20161126
DTSTAMP:20260413T120254
CREATED:20160412T125209Z
LAST-MODIFIED:20160412T125209Z
UID:344-1479945600-1480118399@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-8/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Value Management
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