Understanding What Your Customer Wants
2016-07-06 - 2016-07-07, 2016-12-07 - 2016-12-08 | Barbados, Venue to be confirmed
In order to stand out from the crowd, companies are placing an increasing emphasis on developing new products, new services and new ways of working. However, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require.
This critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line.
Course Outline

What customer Insight is and how it is derived
The Importance of Customer Insight in today’s world economy
How to generate Customer Insights (Methodology)
Challenges facing organisations of capturing insights and how to overcome them
Explaining the process between Insights and Innovative Product Development

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Becoming Innovative and the different types of Innovation
2016-07-08 - 2016-07-11 | Barbados, Venue to be confirmed
Every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs, but often anticipate future trends and develop an idea, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets, technologies or trends shift.
Course Outline

Understand what is innovation
The process of moving from insight to innovation
Understanding where to innovate
Dispelling myths about innovation
The types of innovation and how to go do it effectively
Case studies of Customer insight and Innovation
Group Exercise on Innovation

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Unleashing the Power of Big Data
2016-08-13 - 2016-08-14 | Dubai, Venue to be confirmed
Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent, 18m likes on Facebook, 278k tweets and 200k photo uploads on FB by existing and potential customers. These all form part of big data and understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges, big data inspires new ways to transform processes, organizations and many aspects of industry as we know it.
Course Outline (2 days)

Get an Overview of what big Data is
The Datafication of our world
Understand how Companies are using Big Data to increase value from their customers
8 powerful Big Data use cases in your organisation
Understand where and how to start with leveraging big data
Understand the dark side of the force!!
Big Data demo for industry
Group Exercise/online test

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Understanding What Your Customer Wants
2016-08-15 - 2016-08-16 | Dubai, Venue to be confirmed

Becoming Innovative and the different types of Innovation
2016-08-17 - 2016-08-18 | Dubai, Venue to be confirmed

Unleashing the Power of Big Data
2016-09-05 - 2016-09-06 | London, Venue to be confirmed

Understanding What Your Customer Wants
2016-09-07 - 2016-09-08 | London, Venue to be confirmed

Becoming Innovative and the different types of Innovation
2016-09-09 - 2016-09-12 | London, Venue to be confirmed

Unleashing the Power of Big Data
2016-10-10 - 2016-10-11 | Ghana, Venue to be confirmed

Understanding What Your Customer Wants
2016-10-12 - 2016-10-13 | Ghana, Venue to be confirmed

Becoming Innovative and the different types of Innovation
2016-10-14 - 2016-10-17 | Ghana, Venue to be confirmed

Unleashing the Power of Big Data
2016-11-08 - 2016-11-09 | South Africa, Venue to be confirmed

Understanding What Your Customer Wants
2016-11-10 - 2016-11-11 | South Africa, Venue to be confirmed

Becoming Innovative and the different types of Innovation
2016-11-14 - 2016-11-15 | South Africa, Venue to be confirmed
Every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs, but often anticipate future trends and develop an idea, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets, technologies or trends shift.
Course Outline

Understand what innovation is
The process of moving from insight to innovation
Understanding where to innovate
Dispelling myths about innovation
The types of innovation and how to go do it effectively
Case studies of Customer insight and Innovation
Group Exercise on Innovation

Click here to register your interest

Unleashing the Power of Big Data
2016-12-05 - 2016-12-06 | Barbados, Venue to be confirmed

Becoming Innovative and the different types of Innovation
2016-12-09 - 2016-12-12 | Barbados, Venue to be confirmed
