Past Events › Customer Value Management

Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition, producing a steady stream of high-profile, sophisticated breaches and intrusions. Attack strategies have also evolved. Instead of a traditional, direct attack against a high-value server or asset, today’s strategy employs a patient, multi-step process that blends exploits, malware, and evasion into an ongoing coordinated network attack. Cyber crime is the…

5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth, customer retention and increased revenue. However in today’s highly competitive and saturated market, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. This requires companies to re-evaluate and reinvent how they…

Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition, producing a steady stream of high-profile, sophisticated breaches and intrusions. Attack strategies have also evolved. Instead of a traditional, direct attack against a high-value server or asset, today’s strategy employs a patient, multi-step process that blends exploits, malware, and evasion into an ongoing coordinated network attack. Cyber crime is the…

5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth, customer retention and increased revenue. However in today’s highly competitive and saturated market, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. This requires companies to re-evaluate and reinvent how they…

Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition, producing a steady stream of high-profile, sophisticated breaches and intrusions. Attack strategies have also evolved. Instead of a traditional, direct attack against a high-value server or asset, today’s strategy employs a patient, multi-step process that blends exploits, malware, and evasion into an ongoing coordinated network attack. Cyber crime is the…

5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth, customer retention and increased revenue. However in today’s highly competitive and saturated market, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. This requires companies to re-evaluate and reinvent how they…

Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition, producing a steady stream of high-profile, sophisticated breaches and intrusions. Attack strategies have also evolved. Instead of a traditional, direct attack against a high-value server or asset, today’s strategy employs a patient, multi-step process that blends exploits, malware, and evasion into an ongoing coordinated network attack. Cyber crime is the…

5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth, customer retention and increased revenue. However in today’s highly competitive and saturated market, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. This requires companies to re-evaluate and reinvent how they…