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BEGIN:VEVENT
DTSTART;VALUE=DATE:20161221
DTEND;VALUE=DATE:20161223
DTSTAMP:20260407T213116
CREATED:20160412T125352Z
LAST-MODIFIED:20160412T125352Z
UID:345-1482278400-1482451199@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-9/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161219
DTEND;VALUE=DATE:20161221
DTSTAMP:20260407T213116
CREATED:20160412T121610Z
LAST-MODIFIED:20160412T121610Z
UID:335-1482105600-1482278399@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-9/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161209
DTEND;VALUE=DATE:20161213
DTSTAMP:20260407T213116
CREATED:20160412T115446Z
LAST-MODIFIED:20160425T151844Z
UID:325-1481241600-1481587199@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what innovation is\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-9/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161207
DTEND;VALUE=DATE:20161209
DTSTAMP:20260407T213116
CREATED:20160412T112231Z
LAST-MODIFIED:20160412T112231Z
UID:315-1481068800-1481241599@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-9/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161205
DTEND;VALUE=DATE:20161207
DTSTAMP:20260407T213116
CREATED:20160412T104540Z
LAST-MODIFIED:20160412T104540Z
UID:305-1480896000-1481068799@www.allumno.com
SUMMARY:Unleashing the Power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-9/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161124
DTEND;VALUE=DATE:20161126
DTSTAMP:20260407T213116
CREATED:20160412T125209Z
LAST-MODIFIED:20160412T125209Z
UID:344-1479945600-1480118399@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-8/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161122
DTEND;VALUE=DATE:20161124
DTSTAMP:20260407T213116
CREATED:20160412T121259Z
LAST-MODIFIED:20160412T121259Z
UID:334-1479772800-1479945599@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-8/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161114
DTEND;VALUE=DATE:20161116
DTSTAMP:20260407T213116
CREATED:20160412T115304Z
LAST-MODIFIED:20160425T151955Z
UID:324-1479081600-1479254399@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what innovation is\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-8/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161110
DTEND;VALUE=DATE:20161112
DTSTAMP:20260407T213116
CREATED:20160412T112101Z
LAST-MODIFIED:20160412T112101Z
UID:314-1478736000-1478908799@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-8/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161108
DTEND;VALUE=DATE:20161110
DTSTAMP:20260407T213116
CREATED:20160412T104426Z
LAST-MODIFIED:20160412T104426Z
UID:304-1478563200-1478735999@www.allumno.com
SUMMARY:Unleashing the Power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-8/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161103
DTEND;VALUE=DATE:20161105
DTSTAMP:20260407T213116
CREATED:20160411T182112Z
LAST-MODIFIED:20160411T182112Z
UID:292-1478131200-1478303999@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-8/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161101
DTEND;VALUE=DATE:20161103
DTSTAMP:20260407T213116
CREATED:20160411T155054Z
LAST-MODIFIED:20160411T155054Z
UID:282-1477958400-1478131199@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing-7/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161024
DTEND;VALUE=DATE:20161026
DTSTAMP:20260407T213116
CREATED:20160412T125038Z
LAST-MODIFIED:20160412T125038Z
UID:343-1477267200-1477439999@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-7/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161020
DTEND;VALUE=DATE:20161022
DTSTAMP:20260407T213116
CREATED:20160412T121123Z
LAST-MODIFIED:20160412T121123Z
UID:333-1476921600-1477094399@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-7/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161014
DTEND;VALUE=DATE:20161018
DTSTAMP:20260407T213116
CREATED:20160412T115119Z
LAST-MODIFIED:20160412T115119Z
UID:323-1476403200-1476748799@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what is innovation\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-7/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161012
DTEND;VALUE=DATE:20161014
DTSTAMP:20260407T213116
CREATED:20160412T111911Z
LAST-MODIFIED:20160412T111911Z
UID:313-1476230400-1476403199@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-7/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161010
DTEND;VALUE=DATE:20161012
DTSTAMP:20260407T213116
CREATED:20160412T104234Z
LAST-MODIFIED:20160412T104234Z
UID:303-1476057600-1476230399@www.allumno.com
SUMMARY:Unleashing the Power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-7/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161005
DTEND;VALUE=DATE:20161207
DTSTAMP:20260407T213116
CREATED:20160411T181856Z
LAST-MODIFIED:20160411T181856Z
UID:291-1475625600-1481068799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-7/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161003
DTEND;VALUE=DATE:20161005
DTSTAMP:20260407T213116
CREATED:20160411T154456Z
LAST-MODIFIED:20160411T154522Z
UID:281-1475452800-1475625599@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing-6/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160929
DTEND;VALUE=DATE:20161001
DTSTAMP:20260407T213116
CREATED:20160412T124908Z
LAST-MODIFIED:20160620T182519Z
UID:342-1475107200-1475279999@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-6/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160927
DTEND;VALUE=DATE:20160929
DTSTAMP:20260407T213116
CREATED:20160412T120945Z
LAST-MODIFIED:20160412T120945Z
UID:332-1474934400-1475107199@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-6/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160921
DTEND;VALUE=DATE:20160923
DTSTAMP:20260407T213116
CREATED:20160411T181145Z
LAST-MODIFIED:20160411T181430Z
UID:290-1474416000-1474588799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\n  \nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-6/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160919
DTEND;VALUE=DATE:20160921
DTSTAMP:20260407T213116
CREATED:20160411T153503Z
LAST-MODIFIED:20160411T153503Z
UID:279-1474243200-1474415999@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\n  \nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing-5/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160909
DTEND;VALUE=DATE:20160913
DTSTAMP:20260407T213116
CREATED:20160412T114918Z
LAST-MODIFIED:20160412T114918Z
UID:322-1473379200-1473724799@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what is innovation\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-6/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160907
DTEND;VALUE=DATE:20160909
DTSTAMP:20260407T213116
CREATED:20160412T111659Z
LAST-MODIFIED:20160412T111659Z
UID:312-1473206400-1473379199@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-6/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160905
DTEND;VALUE=DATE:20160907
DTSTAMP:20260407T213116
CREATED:20160412T104048Z
LAST-MODIFIED:20160412T104048Z
UID:302-1473033600-1473206399@www.allumno.com
SUMMARY:Unleashing the Power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-6/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160830
DTEND;VALUE=DATE:20160901
DTSTAMP:20260407T213116
CREATED:20160412T124734Z
LAST-MODIFIED:20160412T124734Z
UID:341-1472515200-1472687999@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-5/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160826
DTEND;VALUE=DATE:20160830
DTSTAMP:20260407T213116
CREATED:20160412T120632Z
LAST-MODIFIED:20160412T120632Z
UID:330-1472169600-1472515199@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-5/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160817
DTEND;VALUE=DATE:20160819
DTSTAMP:20260407T213116
CREATED:20160412T114715Z
LAST-MODIFIED:20160412T114715Z
UID:321-1471392000-1471564799@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what is innovation\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-5/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160815
DTEND;VALUE=DATE:20160817
DTSTAMP:20260407T213116
CREATED:20160412T111516Z
LAST-MODIFIED:20160412T111516Z
UID:311-1471219200-1471391999@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-5/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
END:VCALENDAR