Allumno

Content Marketing
2016-11-03 - 2016-11-04 | London, Venue to be confirmed
Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Course Outline (2 days)

Create a content marketing strategy and framework
How to identify what makes good content
What different types of content types and how to create them
Pull together a content library from current resources
Identify the best content marketing mix for your business
How to use multiple channels for content marketing – Email, blogging etc
Use content marketing to generate leads
Use marketing automation to nurture your leads for conversion
How to use content marketing to encourage user generated content
Create your own content marketing plan
Tracking and measuring success

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Executing Effective Online Marketing
2016-11-01 - 2016-11-02 | London, Venue to be confirmed
No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them, promote brands, build preference and increase sales. Thus it is no different from the objectives of offline marketing, only that to be effective we need to understand the dynamics of how to engage with your target audience.
Course Outline (2 Days)

Understanding Online Marketing
Digital Marketing Strategy
How to make your website effective
Marketing Online – The basics
How to effectively spend your budget
Online Community Management
Increasing your chances of online success
Do’s and Dont’s

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Protecting your Customer and Company Data
2016-10-24 - 2016-10-25 | South Africa, Venue to be confirmed
Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition, producing a steady stream of high-profile, sophisticated breaches and intrusions.
Attack strategies have also evolved. Instead of a traditional, direct attack against a high-value server or asset, today’s strategy employs a patient, multi-step process that blends exploits, malware, and evasion into an ongoing coordinated network attack.
Cyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact.
Course Outline

The Cyber Threat Landscape
Cyber Attacks Types (with examples), Trends and Techniques
How organisations can defend themselves
The 3 building blocks of Cyber security
How to respond and recover after a cyber-security incident has happened
Understanding Cyber Risk to the organisation
Legal implications of Cyber security- cross border crime
Board level Oversight

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Unleash the Spending Power of Your Customers
2016-10-20 - 2016-10-21 | South Africa, Venue to be confirmed
5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth, customer retention and increased revenue. However in today’s highly competitive and saturated market, this is no longer sufficient for any company seeking to achieve or maintain market leadership. In today’s digital economy, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely.
This requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics.
Course Outline

Clearly define the concept of customer value management
Understanding CVM and CRM in context
Explain why CVM is crucial for companies to meet their financial objectives
Understanding and working through the components of a CVM module
Cross section of industry case studies used to articulate the concepts

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Becoming Innovative and the different types of Innovation
2016-10-14 - 2016-10-17 | Ghana, Venue to be confirmed
Every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs, but often anticipate future trends and develop an idea, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets, technologies or trends shift.
Course Outline

Understand what is innovation
The process of moving from insight to innovation
Understanding where to innovate
Dispelling myths about innovation
The types of innovation and how to go do it effectively
Case studies of Customer insight and Innovation
Group Exercise on Innovation

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Understanding What Your Customer Wants
2016-10-12 - 2016-10-13 | Ghana, Venue to be confirmed
In order to stand out from the crowd, companies are placing an increasing emphasis on developing new products, new services and new ways of working. However, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require.
This critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line.
Course Outline

What customer Insight is and how it is derived
The Importance of Customer Insight in today’s world economy
How to generate Customer Insights (Methodology)
Challenges facing organisations of capturing insights and how to overcome them
Explaining the process between Insights and Innovative Product Development

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Unleashing the Power of Big Data
2016-10-10 - 2016-10-11 | Ghana, Venue to be confirmed
Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent, 18m likes on Facebook, 278k tweets and 200k photo uploads on FB by existing and potential customers. These all form part of big data and understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges, big data inspires new ways to transform processes, organizations and many aspects of industry as we know it.
Course Outline (2 days)

Get an Overview of what big Data is
The Datafication of our world
Understand how Companies are using Big Data to increase value from their customers
8 powerful Big Data use cases in your organisation
Understand where and how to start with leveraging big data
Understand the dark side of the force!!
Big Data demo for industry
Group Exercise/online test

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Content Marketing
2016-10-05 - 2016-12-06 | Dubai, Venue to be confirmed

Executing Effective Online Marketing
2016-10-03 - 2016-10-04 | Dubai, Venue to be confirmed

Protecting your Customer and Company Data
2016-09-29 - 2016-09-30 | Ghana, Venue to be confirmed

Unleash the Spending Power of Your Customers
2016-09-27 - 2016-09-28 | Ghana, Venue to be confirmed

Content Marketing
2016-09-21 - 2016-09-22 | Barbados, Venue to be confirmed

Executing Effective Online Marketing
2016-09-19 - 2016-09-20 | Barbados, Venue to be confirmed

Becoming Innovative and the different types of Innovation
2016-09-09 - 2016-09-12 | London, Venue to be confirmed

Understanding What Your Customer Wants
2016-09-07 - 2016-09-08 | London, Venue to be confirmed

Unleashing the Power of Big Data
2016-09-05 - 2016-09-06 | London, Venue to be confirmed

Protecting your Customer and Company Data
2016-08-30 - 2016-08-31 | Barbados, Venue to be confirmed

Unleash the Spending Power of Your Customers
2016-08-26 - 2016-08-29 | Barbados, Venue to be confirmed

Becoming Innovative and the different types of Innovation
2016-08-17 - 2016-08-18 | Dubai, Venue to be confirmed

Understanding What Your Customer Wants
2016-08-15 - 2016-08-16 | Dubai, Venue to be confirmed

Unleashing the Power of Big Data
2016-08-13 - 2016-08-14 | Dubai, Venue to be confirmed

Content Marketing
2016-08-08 - 2016-08-09 | Ghana, Venue to be confirmed

Executing Effective Online Marketing
2016-08-04 - 2016-08-05 | Ghana, Venue to be confirmed

Content Marketing
2016-07-28 - 2016-07-29 | South Africa, Venue to be confirmed

Executing Effective Online Marketing
2016-07-26 - 2016-07-27 | South Africa, Venue to be confirmed

Protecting your Customer and Company Data
2016-07-21 - 2016-07-22 | London, Venue to be confirmed

Unleash the Spending Power of Your Customers
2016-07-19 - 2016-07-20 | London, Venue to be confirmed

Becoming Innovative and the different types of Innovation
2016-07-08 - 2016-07-11 | Barbados, Venue to be confirmed

Understanding What Your Customer Wants
2016-07-06 - 2016-07-07 | Barbados, Venue to be confirmed

Unleashing the power of Big Data
2016-07-04 - 2016-07-05 | Barbados, Venue to be confirmed
