BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Allumno - ECPv6.5.1.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Allumno
X-ORIGINAL-URL:https://www.allumno.com
X-WR-CALDESC:Events for Allumno
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20160327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20161030T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160927
DTEND;VALUE=DATE:20160929
DTSTAMP:20260408T000441
CREATED:20160412T120945Z
LAST-MODIFIED:20160412T120945Z
UID:332-1474934400-1475107199@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-6/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160921
DTEND;VALUE=DATE:20160923
DTSTAMP:20260408T000441
CREATED:20160411T181145Z
LAST-MODIFIED:20160411T181430Z
UID:290-1474416000-1474588799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\n  \nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-6/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160919
DTEND;VALUE=DATE:20160921
DTSTAMP:20260408T000441
CREATED:20160411T153503Z
LAST-MODIFIED:20160411T153503Z
UID:279-1474243200-1474415999@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\n  \nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing-5/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160909
DTEND;VALUE=DATE:20160913
DTSTAMP:20260408T000441
CREATED:20160412T114918Z
LAST-MODIFIED:20160412T114918Z
UID:322-1473379200-1473724799@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what is innovation\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-6/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160907
DTEND;VALUE=DATE:20160909
DTSTAMP:20260408T000441
CREATED:20160412T111659Z
LAST-MODIFIED:20160412T111659Z
UID:312-1473206400-1473379199@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-6/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160905
DTEND;VALUE=DATE:20160907
DTSTAMP:20260408T000441
CREATED:20160412T104048Z
LAST-MODIFIED:20160412T104048Z
UID:302-1473033600-1473206399@www.allumno.com
SUMMARY:Unleashing the Power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-6/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160830
DTEND;VALUE=DATE:20160901
DTSTAMP:20260408T000441
CREATED:20160412T124734Z
LAST-MODIFIED:20160412T124734Z
UID:341-1472515200-1472687999@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-5/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160826
DTEND;VALUE=DATE:20160830
DTSTAMP:20260408T000441
CREATED:20160412T120632Z
LAST-MODIFIED:20160412T120632Z
UID:330-1472169600-1472515199@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-5/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160817
DTEND;VALUE=DATE:20160819
DTSTAMP:20260408T000441
CREATED:20160412T114715Z
LAST-MODIFIED:20160412T114715Z
UID:321-1471392000-1471564799@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what is innovation\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-5/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160815
DTEND;VALUE=DATE:20160817
DTSTAMP:20260408T000441
CREATED:20160412T111516Z
LAST-MODIFIED:20160412T111516Z
UID:311-1471219200-1471391999@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-5/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160813
DTEND;VALUE=DATE:20160815
DTSTAMP:20260408T000441
CREATED:20160412T103903Z
LAST-MODIFIED:20160412T103903Z
UID:301-1471046400-1471219199@www.allumno.com
SUMMARY:Unleashing the Power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-5/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160808
DTEND;VALUE=DATE:20160810
DTSTAMP:20260408T000441
CREATED:20160411T180132Z
LAST-MODIFIED:20160411T181520Z
UID:289-1470614400-1470787199@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-5/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160804
DTEND;VALUE=DATE:20160806
DTSTAMP:20260408T000441
CREATED:20160411T152156Z
LAST-MODIFIED:20160411T153854Z
UID:277-1470268800-1470441599@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\n  \nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing-4/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160728
DTEND;VALUE=DATE:20160730
DTSTAMP:20260408T000441
CREATED:20160411T175328Z
LAST-MODIFIED:20160411T181602Z
UID:288-1469664000-1469836799@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-4/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160726
DTEND;VALUE=DATE:20160728
DTSTAMP:20260408T000441
CREATED:20160411T144818Z
LAST-MODIFIED:20160411T153948Z
UID:273-1469491200-1469663999@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing-3/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160721
DTEND;VALUE=DATE:20160723
DTSTAMP:20260408T000441
CREATED:20160412T124554Z
LAST-MODIFIED:20160412T124554Z
UID:340-1469059200-1469231999@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-4/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160719
DTEND;VALUE=DATE:20160721
DTSTAMP:20260408T000441
CREATED:20160412T120445Z
LAST-MODIFIED:20160412T120445Z
UID:329-1468886400-1469059199@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-4/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160708
DTEND;VALUE=DATE:20160712
DTSTAMP:20260408T000441
CREATED:20160412T113727Z
LAST-MODIFIED:20160412T113727Z
UID:320-1467936000-1468281599@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what is innovation\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest \n  \n 
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-4/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160706
DTEND;VALUE=DATE:20160708
DTSTAMP:20260408T000441
CREATED:20160412T111338Z
LAST-MODIFIED:20160412T111338Z
UID:310-1467763200-1467935999@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-4/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160704
DTEND;VALUE=DATE:20160706
DTSTAMP:20260408T000441
CREATED:20160412T103624Z
LAST-MODIFIED:20160412T103624Z
UID:300-1467590400-1467763199@www.allumno.com
SUMMARY:Unleashing the power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-4/
LOCATION:Barbados\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160625
DTEND;VALUE=DATE:20160627
DTSTAMP:20260408T000441
CREATED:20160412T124420Z
LAST-MODIFIED:20160412T124420Z
UID:339-1466812800-1466985599@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-3/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160622
DTEND;VALUE=DATE:20160624
DTSTAMP:20260408T000441
CREATED:20160412T120302Z
LAST-MODIFIED:20160620T182712Z
UID:328-1466553600-1466726399@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers-3/
LOCATION:Dubai\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160617
DTEND;VALUE=DATE:20160621
DTSTAMP:20260408T000441
CREATED:20160412T113523Z
LAST-MODIFIED:20160412T113523Z
UID:319-1466121600-1466467199@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what is innovation\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest \n 
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation-3/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160615
DTEND;VALUE=DATE:20160617
DTSTAMP:20260408T000441
CREATED:20160412T111206Z
LAST-MODIFIED:20160412T111206Z
UID:309-1465948800-1466121599@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants-3/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160613
DTEND;VALUE=DATE:20160615
DTSTAMP:20260408T000441
CREATED:20160412T103358Z
LAST-MODIFIED:20160412T103358Z
UID:299-1465776000-1465948799@www.allumno.com
SUMMARY:Unleashing the power of Big Data
DESCRIPTION:Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline (2 days) \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data-3/
LOCATION:South Africa\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160606
DTEND;VALUE=DATE:20160608
DTSTAMP:20260408T000441
CREATED:20160411T174645Z
LAST-MODIFIED:20160411T175720Z
UID:287-1465171200-1465343999@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-3/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160602
DTEND;VALUE=DATE:20160604
DTSTAMP:20260408T000441
CREATED:20160223T165213Z
LAST-MODIFIED:20160411T153736Z
UID:140-1464825600-1464998399@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160530
DTEND;VALUE=DATE:20160601
DTSTAMP:20260408T000441
CREATED:20160411T173706Z
LAST-MODIFIED:20160411T175623Z
UID:285-1464566400-1464739199@www.allumno.com
SUMMARY:Content Marketing
DESCRIPTION:Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services\, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we\, as businesses\, deliver consistent\, ongoing valuable information to buyers\, they ultimately reward us with their business and loyalty. \nCourse Outline (2 days) \n\nCreate a content marketing strategy and framework\nHow to identify what makes good content\nWhat different types of content types and how to create them\nPull together a content library from current resources\nIdentify the best content marketing mix for your business\nHow to use multiple channels for content marketing – Email\, blogging etc\nUse content marketing to generate leads\nUse marketing automation to nurture your leads for conversion\nHow to use content marketing to encourage user generated content\nCreate your own content marketing plan\nTracking and measuring success\n\nClick here to register your interest
URL:https://www.allumno.com/event/content-marketing-2/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160526
DTEND;VALUE=DATE:20160528
DTSTAMP:20260408T000441
CREATED:20160411T144023Z
LAST-MODIFIED:20160411T154112Z
UID:271-1464220800-1464393599@www.allumno.com
SUMMARY:Executing Effective Online Marketing
DESCRIPTION:No company today can ignore marketing online in today’s market. The key objectives of online marketing is to reach and convert leads into customers and retain them\,  promote brands\, build preference and increase sales. Thus it is no different from the objectives of offline marketing\, only that to be effective we need to understand the dynamics of how to engage with your target audience. \nCourse Outline (2 Days) \n\nUnderstanding Online Marketing\nDigital Marketing Strategy\nHow to make your website effective\nMarketing Online – The basics\nHow to effectively spend your budget\nOnline Community Management\nIncreasing your chances of online success\nDo’s and Dont’s\n\n  \nClick here to register your interest
URL:https://www.allumno.com/event/executing-effective-online-marketing-2/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Growth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160523
DTEND;VALUE=DATE:20160525
DTSTAMP:20260408T000441
CREATED:20160412T123517Z
LAST-MODIFIED:20160412T123517Z
UID:337-1463961600-1464134399@www.allumno.com
SUMMARY:Protecting your Customer and Company Data
DESCRIPTION:Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition\, producing a steady stream of high-profile\, sophisticated breaches and intrusions. \nAttack strategies have also evolved. Instead of a traditional\, direct attack against a high-value server or asset\, today’s strategy employs a patient\, multi-step process that blends exploits\, malware\, and evasion into an ongoing coordinated network attack.\nCyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact. \nCourse Outline \n\nThe Cyber Threat Landscape\nCyber Attacks Types (with examples)\, Trends and Techniques\nHow organisations can defend themselves\nThe 3 building blocks of Cyber security\nHow to respond and recover after a cyber-security incident has happened\nUnderstanding Cyber Risk to the organisation\nLegal implications of Cyber security- cross border crime\nBoard level Oversight\n\nClick here to register your interest
URL:https://www.allumno.com/event/protecting-your-customer-and-company-data-2/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Value Management
END:VEVENT
END:VCALENDAR