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X-WR-CALDESC:Events for Allumno
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DTSTART:20160327T010000
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DTSTART:20161030T010000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20160418
DTEND;VALUE=DATE:20160420
DTSTAMP:20260413T225514
CREATED:20160412T115943Z
LAST-MODIFIED:20160412T115943Z
UID:326-1460937600-1461110399@www.allumno.com
SUMMARY:Unleash the Spending Power of Your Customers
DESCRIPTION:5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth\, customer retention and increased revenue. However in today’s highly competitive and saturated market\, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy\, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely. \nThis requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics. \nCourse Outline \n\nClearly define the concept of customer value management\nUnderstanding CVM and CRM in context\nExplain why CVM is crucial for companies to meet their financial objectives\nUnderstanding and working through the components of a CVM module\nCross section of industry case studies used to articulate the concepts\n\n  \nClick here to register your interest
URL:https://www.allumno.com/event/unleash-the-spending-power-of-your-customers/
LOCATION:Ghana\, Venue to be confirmed 
CATEGORIES:Customer Value Management
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20160411
DTEND;VALUE=DATE:20160413
DTSTAMP:20260413T225514
CREATED:20160412T113007Z
LAST-MODIFIED:20160425T152112Z
UID:317-1460332800-1460505599@www.allumno.com
SUMMARY:Becoming Innovative and the different types of Innovation
DESCRIPTION:Every organisation will have its own priorities and sector-specific issues to balance\, businesses that fail to innovate run the risk of losing ground to competitors\, losing key staff\, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now\, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs\, but often anticipate future trends and develop an idea\, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets\, technologies or trends shift. \nCourse Outline \n\nUnderstand what innovation is\nThe process of moving from insight to innovation\nUnderstanding where to innovate\nDispelling myths about innovation\nThe types of innovation and how to go do it effectively\nCase studies of Customer insight and Innovation\nGroup Exercise on Innovation\n\nClick here to register your interest
URL:https://www.allumno.com/event/becoming-innovative-and-the-different-types-of-innovation/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20160407
DTEND;VALUE=DATE:20160409
DTSTAMP:20260413T225514
CREATED:20160412T110640Z
LAST-MODIFIED:20160412T110640Z
UID:307-1459987200-1460159999@www.allumno.com
SUMMARY:Understanding What Your Customer Wants
DESCRIPTION:In order to stand out from the crowd\, companies are placing an increasing emphasis on developing new products\, new services and new ways of working. However\, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require. \nThis critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line. \nCourse Outline \n\nWhat customer Insight is and how it is derived\nThe Importance of Customer Insight in today’s world economy\nHow to generate Customer Insights (Methodology)\nChallenges facing organisations of capturing insights and how to overcome them\nExplaining the process between Insights and Innovative Product Development\n\nClick here to register your interest
URL:https://www.allumno.com/event/understanding-what-your-customer-wants/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160404
DTEND;VALUE=DATE:20160406
DTSTAMP:20260413T225514
CREATED:20160411T182822Z
LAST-MODIFIED:20160411T183403Z
UID:293-1459728000-1459900799@www.allumno.com
SUMMARY:Unleashing the power of Big Data
DESCRIPTION:Big data  means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent\, 18m likes on Facebook\, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges\, big data inspires new ways to transform processes\, organizations and many aspects of industry as we know it. \nCourse Outline \n\nGet an Overview of what big Data is\nThe Datafication of our world\nUnderstand how Companies are using Big Data to increase value from their customers\n8 powerful Big Data use cases in your organisation\nUnderstand where and how to start with leveraging big data\nUnderstand the dark side of the force!!\nBig Data demo for industry\nGroup Exercise/online test\n\nClick here to register your interest
URL:https://www.allumno.com/event/unleashing-the-power-of-big-data/
LOCATION:London\, Venue to be confirmed
CATEGORIES:Customer Insights
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